For Large-Scale Mixed-Use Projects, Static Renderings Aren’t Enough

Large-scale mixed-use projects typically have multiple phases, meaning that it is nearly impossible to include all pertinent information in one single presentation or master plan to fully convey the magnitude of the development. These types of large-scale complexes involve multiple constituents, making it highly challenging to communicate the entire plan with the same level of clarity and precision across the board.

For this reason, static renderings are simply not enough to really show the true vision. More specifically, public support, in the form of either endorsement or regulatory approval, is a common and vital component in getting these large-scale mixed-use projects built and one way to secure support from the public sector is to bring the development to life and show various constituents who the development will fit into the context of urban revitalization. Inreal can help bring these large-scale mixed-use projects to life, here’s how.

The Goal

Wouldn’t it be absolutely amazing to walk a master development plan, hop on an electronic self-driving car and explore the entire complex while experiencing the day to night transition the same way you would if you were working or living in the area? This dream can become a reality! Forget the old days of showing up to a meeting with just static renderings. Now you can reach your goals of bringing a large-scale, mixed-use development to true life.

How to Present More than Just Static Renderings

While static renderings can certainly show the potential of a large scale mixed-use project, what really drives the idea home is being able to show the project in its actuality with a virtual tour. Think of the various types of mixed-use developments and how complicated they are.

The ULI’s Mixed-Use Development Handbook characterizes mixed-use development as one that 1) provides three or more significant revenue-producing uses (such as retail/entertainment, office, residential, hotel, and/or civic/cultural/recreation), 2) fosters integration, density, and compatibility of land uses, and 3) creates a walkable community with uninterrupted pedestrian connections.

With this definition, it’s easy to see that being able to visualize or understand the plan can be challenging. The old way of using static renderings helps —but with new technology like Inreal, this all changes.

Utilize Inreal’s technology as a project development tool to interact with your future building before the project even breaks ground. Any real estate construction project decision making can be both costly and time-consuming, which is why Inreal allows you to envision and explore these expensive decisions before they are solidified. You can then present this plan on a screen, projector or through VR glasses to decision-makers and those working on the project.

Another Innovation Application: Stand Out in the Request For Proposal Process

By using Inreal to create a mini virtual tour at a fraction of the land entitlement legal fees, you as a developer can stand out among the competition during the request for proposal process. The value-add this offers is both quick and cost-effective.

See how Inreal can change the way you present your projects and developments – request a demo today.